Kate Spade Partnership for Rodan+Fields

As the Creative Director at Rodan+Fields, my aim was to incentivize and reward RF Consultants by offering them the chance to acquire an exclusive “Kate Spade and Rodan+Fields” handbag. This involved supervising the creative direction and development of the actual handbag, in partnership with the VP of Creative, R+F founders, and Kate Spade's creative team. To amplify the exclusivity of this reward, we also created behind-the-scenes footage of the handbag's production process with Kathy and Katie at Kate Spade Headquarters.