I am a dynamic Creative Leader, fueled by 15+ years of hands-on experience in crafting awe-inspiring brand strategies and bringing them to life through captivating visuals and impactful campaigns.
Ready to see the impact of compelling visuals for your brand? Contact me today.
Who Am I?
MY DESIGN EXPERIENCE INCLUDES: Mobile App, Print, Environmental, Digital, Social, Paid Media, Site, Landing Pages, Branding, Campaign Concept, Photography, Video, CGI, Logo & Packaging Designs.
MY SKILLS
CREATIVE STRATEGY
Bold Moves,
Big Impact.
CREATIVE DIRECTION
The driving force behind unforgettable brand experiences.
TEAM MANAGEMENT
To build a successful creative team, focused mentorship is key.
INSPIRE CREATIVITY
Building Strong Relationships Internally & Externally.
OMNI-CHANNEL MARKETING
Cohesive, personalized, and engaging experience for customers.
PHOTO & VIDEO DIRECTION
Directing and producing visual content.
OPERATIONAL EFFICIENCY
Doing things in the most effective and efficient way possible.
BRAND DEVELOPMENT
Building Trust with the customers.
I have been a full-time employee at the following brands:
MY RECOMMENDATIONS
MIXBOOK
“Machiko was an exceptional Creative Director at Mixbook. She brought a strong, authentic leadership style, streamlined processes, and developed comprehensive brand guidelines. Machiko elevated our photography and graphic imagery, and helped us cultivate a unique, memorable, and diverse brand identity. She was a great mentor to her team and inspired them to do their best work. I highly recommend Machiko - she'd be an incredible asset to any organization.”
– Michelle Ritchie, Former CMO @ Mixbook
GAP FACTORY
“Machiko and I worked together closely on Apparel projects including a new content destination that incorporated both photo and video shoots with on-model product shots and video featuring fashion bloggers. She was able to provide a clear vision of how the content page should look from the logo redesign, site layout, photo shoot plans, etc. I enjoyed working with Machiko and would love to partner with her again. She is very detailed oriented with strong creative leadership.”
– Tammy Lam, Former Production Lead @ Gap
JOYUS
“Machiko has a rare blend of creativity and process management skills. She quickly elevated our style at Joyus, even with limited resources. Machiko also developed a style guide that could be applied to our team in SF and LA, which is crucial for our growth. It was a pleasure working with her, and I would welcome the opportunity to work with her again.”
– Nick Ionita, Former CEO @ Joyus
MY RESUME
Creative Director
Mixbook | Remote | 2021 – 2023
Created powerful brand vision for Mixbook.
Drove Creative Vision across brand, marketing, and visual design.Directed all visual design elements, from digital to packaging.
Managed budgets with a strategic eye.
Creative Director, Freelance
Bare Minerals | Remote | 2020 – 2021
Set up remote work for digital and visual teams, improving collaboration.
Implemented innovative systems for efficient communication and workflow.
Directed all creative for site, social, email, in-store visuals, and media.
Creative Director
Rodan + Fields | San Francisco | 2017 – 2020
Managed the creative team and process, delivering standout campaigns across print, convention, and digital media while staying on budget.
Grew team from 2 to 20 creatives in 8 months.
Established brand guidelines for consistency and engagement.
Creative Director
Joyus | San Francisco | 2016 – 2017
Designed brand guidelines and photography style guide.
Set up in-house photography studio for cost efficiencies.
Directed all creative output.
MORE ABOUT ME: Design Junkie 🖼 Photography Aficionado 📸 Amateur Painter 🧑🏻🎨 Foodie🍝 Ocean Lover 🌊 Music Enthusiast 🎶 Kid Wrangler 🧒 👦 Cancerian 🦀 Moon Chaser 🌚 Cancer Survivor 🙇🏻♀️
Global Art Director
Gap FACTORY | San Francisco | 2013 – 2015
Created powerful brand vision for Gap Factory.
Produced high-end seasonal shoots with top models.
Led diverse creative teams from art direction to production management.
Directed execution of seasonal campaigns across multiple platforms.
My experience goes on and on...
To see more of my work experience please go to my LinkedIn
CONTACT
Let's start building your brand's unique visual story together.
Ready to see the impact of compelling visuals for your brand? Contact me today.