Photography Style Guide for Joyus

As the Creative Director at Joyus, I have spearheaded several impactful initiatives that have elevated brand standards and increased efficiency. Notably, I was responsible for designing and implementing a comprehensive photography style guide, ensuring a consistent and cohesive visual identity across all marketing materials. In addition, I recognized an opportunity to improve cost efficiencies by creating an in-house photography studio, which resulted in significant cost savings without compromising quality. Throughout these endeavors, I remained dedicated to overseeing all creative aspects of the projects, leveraging my expertise to ensure that each initiative met and exceeded expectations.