Gap Factory Campaigns
As Gap Factory's Global Art Director, I aimed to create a memorable and distinctive brand identity that emphasized affordability and fashion-forwardness, fostering customer loyalty and standing out in the competitive market. To achieve this, I leveraged top-notch models such as Chanel Iman, Chrissy Teigen, Carolyn Murphy, Noah Mills, and others, rather than using employees as models. This strategy generated significant buzz and tripled sales year-over-year. My focus was on utilizing various mediums such as in-store signage, window signage, print and paid ads, email, photography, and video to effectively communicate our message.
CHALLENGE
Elevate the seasonal campaign to stand out from the competition.
SOLUTION
Featured top models in the creative as brand influencers.
RESULT
Boosted brand awareness and increased customer following.
The Holiday Shoot for Gap Factory was an electrifying project that I had the pleasure of producing and art directing. To ensure the shoot was a sensational success, I enlisted the unparalleled talents of world-renowned photographer David Lachapelle and curated an A-list cast including the likes of Channel Iman, Chrissy Teigen, Noah Mills, and Victor Cruz. With such a star-studded lineup, the shoot was an absolute blast and easily ranks as one of my most thrilling experiences to date.
Were you aware that Gap Factory has their own team of fashion designers instead of just selling leftover inventory? To highlight this fact, we launched a #exclusivelystyled campaign during the summer, which included Leslie Fremar as our on-set wardrobe stylist for photoshoots and featured athletes like Victor Cruz in the cast.
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CONTACT
Ready to see the impact of compelling visuals for your brand? Contact me today.